Pureit · RO Water Purifier

Pureit RO Water Purifier: customer care and complaint escalation

Pureit customer care

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Pureit RO Water Purifier: troubleshooting and FAQs

Troubleshooting tips and frequently asked questions for Pureit RO Water Purifier.

Troubleshooting tips

  • If water flow is slow or stops, check if the inlet water supply is turned on and the sediment filter is not clogged. Replace the sediment filter every 3-6 months depending on usage.
  • If the purifier makes unusual noises, ensure the unit is placed on a flat surface and the water inlet pressure is between 0.3 and 3 kg/cm². If noise persists, contact Pureit support.
  • If the taste of water changes or has a foul odor, replace the carbon filter and check if the storage tank is clean. Clean the tank with a mild bleach solution and rinse thoroughly.
  • If the UV lamp fails (indicated by a red light or error code), reset the purifier by unplugging it for 30 seconds and plugging it back in. If the error persists, the UV lamp may need replacement.
  • If the purifier leaks, inspect the O-rings and connections for damage or misalignment. Tighten loose connections and replace damaged O-rings.

Frequently asked questions

How do I reset my Pureit water purifier after a filter change?

After replacing the filter, press and hold the reset button for 5 seconds until the indicator light turns green. If the light does not reset, unplug the unit for 30 seconds and plug it back in. For further assistance, call Pureit support at 1800-570-1000.

What should I do if my Pureit water purifier is not dispensing water?

First, check if the inlet water supply is on and the storage tank is not empty. Ensure the power cord is plugged in and the unit is switched on. If the issue persists, it may be due to a clogged filter or a faulty solenoid valve. Contact Pureit customer care at 1800-570-1000 or email pureit@pureitwater.com for troubleshooting and service.

How often should I replace the filters in my Pureit water purifier?

Filter replacement frequency depends on usage and water quality. Generally, the sediment filter should be replaced every 3-6 months, the carbon filter every 6-12 months, and the membrane every 12-24 months. Pureit purifiers have indicators to alert you when replacement is due. For specific guidance, refer to your user manual or contact Pureit support at 1800-570-1000.


How to escalate a complaint with Pureit

If the first response isn’t good enough, here’s the path to a resolution.

Pureit, a Hindustan Unilever brand, offers water purifiers and RO services in India. For complaints and escalations, customers can reach out via their toll-free helpline, email, or escalate to senior management and external consumer forums if needed.

  1. Contact Pureit Customer Care

    Reach out to Pureit's official customer support for queries, complaints, or service requests. They provide a toll-free number and email for assistance.

    Toll-Free Helpline
    1800-570-1000 Available for customer support, complaints, and escalations.
    Email
    pureit@pureitwater.com For queries, escalations, and feedback.
    WhatsApp
    +91 97391 01344
    • Keep your purchase invoice, product serial number, and complaint details ready before contacting.
    • If your issue is not resolved within 48 hours, you may escalate further.
  2. Escalate to Grievance Officer / Senior Management

    If the initial support does not resolve your issue, escalate to the Service Head or other senior contacts mentioned in official communication.

    Service Head – India
    m.srinivasan@pureitwater.com
    Email (Alternate)
    pureit.hul@unilever.com Mentioned in a third-party customer service page.
    • Clearly state your previous complaint reference number and the lack of resolution.
    • Request a written acknowledgment and a timeline for resolution.
  3. External Consumer Forum / Regulator

    If the company fails to resolve your complaint, approach India's consumer protection mechanisms: National Consumer Helpline, Consumer Commission under CPA 2019, or sector regulators.

    National Consumer Helpline
    1915 Toll-free helpline for consumer complaints in India.
    Website
    https://consumerhelpline.gov.in Official portal for filing consumer complaints online.
    • File a complaint with the National Consumer Helpline (NCH) first; they may mediate with the company.
    • If not satisfied, you can file a case with the District/State/National Consumer Disputes Redressal Commission under the Consumer Protection Act, 2019.
    • For issues related to service quality or unfair trade practices, you may also approach sector regulators if applicable (e.g., BIS for product standards).

Tips for a stronger escalation

  • Always keep records of all communications, including call logs, emails, and complaint reference numbers.
  • Be polite but firm; clearly explain the issue and the desired resolution.
  • If you escalate, provide a timeline of your previous interactions and the lack of response.
  • Use written communication (email) for formal complaints to have a paper trail.
  • Check if your product is under warranty or AMC before claiming service.
  • If approaching consumer court, ensure you have all evidence and file within the limitation period (2 years from cause of action).

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