Simply C2 is after-sales service software for companies that repair, install or maintain things, together with a free app for their customers. Your team works in the Simply C2 CRM and technician app. Your customers log complaints, follow progress, approve estimates and pay in the complaints app or on WhatsApp. Both sides see the same ticket.

Two groups. Service businesses, such as manufacturers, distributors, service centres and third-party maintenance teams, use the CRM to run complaints, field visits, warranty and AMC. Customers use the free app to log, track and escalate complaints. To see how it fits your line of work, browse our industries pages.

Most service software stops at your own team. Simply C2 also puts a free app in your customers’ hands, so they can see what is happening without phoning to ask. It is built for the Indian market, with WhatsApp and two-way messaging in any language, and you can start free. For a side-by-side look, see our comparisons.

Basic set-up is six short steps: your account details, your service type, your products, linking Google Workspace or Microsoft 365, adding users, and letting your customers know. Our set-up guide is written around about 10 minutes. Your own time depends mostly on how many products and users you import.

The CRM runs in your web browser. The technician app and the customer complaints app are available for Android. We don’t have an iPhone app at the moment, but customers on iPhone can still log complaints on WhatsApp.

Both are made by Anwesha CRM and overlap in customer service. Saleswah also runs sales teams, and suits companies that want hands-on set-up and customisation. Simply C2 is for after-sales support only: quicker to set up, more self-service and lower cost per user. Read more on Simply C2 and us.

• Turn every complaint into a ticket and assign it by territory to the right technician.
• Let technicians work from the mobile app, with geo-tagged visits.
• Keep a list of your customers’ equipment, with each product’s service history.
• Track warranty and AMC.
• See reports on every ticket, technician and customer.

Many calls to a service desk are chasers, such as “When is the technician coming?” or “Is it fixed?”. They happen because customers can’t see progress. When updates reach the customer’s phone automatically, many of those calls stop. The worked example on our platform page models 30% to 50% fewer calls for a team of 50 technicians. It is an example, not a guarantee, and we are happy to run your own numbers with you.

No. Customers never pay for the Simply C2 complaints app. They can use the app or log complaints on WhatsApp. You can invite them by email or WhatsApp, or announce it on your support page.

Yes. Warranty and AMC tracking are in the free Starter plan. Premium adds preventive maintenance, calibration, installation and refuelling tickets, plus warranty and AMC expiry alerts. See the plans.

Each visit is geo-tagged automatically: arrival, departure and the photo taken on site. Tracking is not continuous, so it is gentler on phone batteries, and the technician app is built to reject fake GPS locations. Your dispatcher can see technician locations on a map and reassign a ticket to whoever is closest. We suggest telling your field team about this up front. How location data is handled is in our Privacy Policy.

Yes, on Premium: repair estimates that customers approve in the app, payments and invoices. Add your GST number during set-up if you want it on your estimates and invoices.

Yes. You can add products one by one or use the import utility for a long list. You can also link Google Workspace or Microsoft 365 to download your contact list and to email estimates or invoices from your company address.

Yes. Two-way messaging between your team and your customers works in any language, including on the free Starter plan. Two-way WhatsApp messaging is part of Premium.

Customers search our brand directory for who to call and who to escalate to. Your brand page lists your customer care and escalation contacts. If you run Simply C2 CRM, complaints that customers start there land in your CRM. Changes to your page are not self-serve today: you send us what to change, we go through the wording with you, and we publish it. Read more on the customer complaint portal page.

Yes, always. You can use the Simply C2 complaints app for any brand, and you never pay to log or track a complaint.

• Log a complaint, with photos.
• Keep your warranties and invoices in one place, with alerts before cover runs out.
• See each product’s service history, so a new technician doesn’t start from zero.
• Prepare an escalation when a complaint has gone unanswered.

It also helps you find nearby petrol, diesel, CNG and EV charging stations.

No, and we won’t pretend otherwise. Resolving it is the company’s job. Simply C2 is a bridge: it helps you reach the right person with a clear, complete record of what happened, so the company can act faster. We don’t take sides.

Use our escalation page. Enter the brand’s ticket number and date, describe what is unresolved and, if you like, attach your bill or warranty card so we can fill in the product details. Then verify your WhatsApp number with one ready-written message, check the details, and send the email from your own Gmail. We only escalate to brands in our directory, so we know exactly who to contact.

No. You read the email yourself and press Send in Gmail. Nothing goes out until you do.

The company you choose, and only when you send it. We don’t sell or rent your data. See our Privacy Policy for what we collect and why.

Yes. We use AI language models to understand what you wrote and help draft your letter. Before that, we automatically remove personal details such as names, email addresses, phone numbers, ID numbers and addresses, including from text read from your uploads. The AI models run on servers in India, and you review everything before it is sent. More in section 3 of our Privacy Policy.

Search the directory first. If you can’t find your brand, write to simply@simplyc2.com with the brand name.

• Customers: free, always.
• Service providers, Starter: free for up to 10 users, no credit card.
• Service providers, Premium: ₹5,000 per user per year, billed annually.

Start free and upgrade when you are ready. Full details are on the pricing page.

Starter covers core service management: repair tickets, installed base, AMC and warranty tracking, in-app notifications, two-way messaging in any language, dashboards and reports, and the Android app.

Premium adds preventive maintenance, calibration, installation and refuelling tickets, spare parts usage and stock-taking, repair estimates, payments and invoices, two-way WhatsApp messaging, advanced reports, and warranty and AMC expiry alerts.

No. You can sign up for Starter, or as a customer, with just your email.

Starter is free for up to 10 users. Beyond that, or if you need Premium features, you move to Premium. Ask our team how that works for your size of team.

You can upgrade whenever your needs grow. There is no data loss and no migration.

Premium: ₹500 per user per month, or ₹5,000 per user per year if you pay once a year (saves ₹1,000 per user)

We don’t offer refunds, so we want you to be sure before you pay. Start on the free Starter plan, which needs no credit card, and ask our sales team for a demo of Premium before you buy. Contact us to arrange one.

We protect personal data with password-protected access, encrypted connections, backups and secured servers, and we limit access to people who need it to do their job. If a breach affects you, we will tell you and the Data Protection Board of India, as the law requires. Details are in our Privacy Policy.

Yes. Your administrator can export all your data (profiles, tickets and reports) with the in-app tools at any time. After a subscription ends, we keep your data for 30 days and can help with an export if you ask. See section 5 of our Terms.

No. We never sell or rent personal data, and we don’t use your customers’ details to market other companies’ products.

We build and run Simply C2 in line with the Digital Personal Data Protection Act, 2023. Our Privacy Policy explains what we collect and why, your rights, and how to reach our Grievance Officer.

You can delete your profile in the app, or email us. Account deletion is done within 3 business days, and we confirm by email. Steps are in our Data Handling Policy.

Simply C2 is made by Anwesha CRM, a software company headquartered in New Delhi. We have been building CRM software since 2010, and Simply C2 became a standalone product in 2024. Read more on Simply C2 and us.

Message customer support on WhatsApp at +91 11 3567 1082 (WhatsApp only), email simply@simplyc2.com, or use the contact form. For sales questions, call or WhatsApp +91 850 684 5050.

Yes. You can start free, ask our team for a demo, or follow our set-up tutorial to see how it works.