Most service software stops at your own team. Simply C2 connects your service CRM to a free app your customers already use to log complaints, follow progress, approve estimates and pay. Fewer phone calls come in, and nothing gets lost.

Your team works in the Simply C2 CRM and technician app. Your customers use the free Simply C2 complaints app. Both sides see the same ticket, so nobody has to phone to find out what’s going on.
The customer is kept informed at every step, so they don’t need to call and ask.
About the complaints appOn the app or on WhatsApp, at any hour, with photos. An acknowledgement goes back instantly.
Assigned to the technician who covers that territory, with the equipment’s history attached.
Assigned, on the way, work started: updates go out automatically, and the customer can chat with the technician.
An itemised estimate for anything outside warranty is approved in the app, the work is done, and the invoice and payment close the ticket.

In a typical after-sales operation, each complaint generates about 2.5 phone calls: one to log it, and about one and a half to chase it. “When is the technician coming?” “Is it fixed?” “What do I owe?”
Those chaser calls exist only because the customer can’t see what’s happening. Once status updates reach the customer’s phone on their own, most of them stop, and so does the need for agents to answer them.
A worked example for a service operation with 50 field technicians, such as a regional white goods distributor or a solar pump supplier covering two or three states. If Simply C2 takes 30% to 50% of the call load off your agents:
| 50 technicians | Voice-only call centre | With Simply C2: 30% fewer calls | With Simply C2: 50% fewer calls |
|---|---|---|---|
| Complaints a month | 5,000 | 5,000 | 5,000 |
| Calls a month (×2.5) | 12,500 | 8,750 | 6,250 |
| Agents needed | 11 | 8 | 6 |
| Call centre cost a month | ₹3,85,000 | ₹2,80,000 | ₹2,10,000 |
| Call centre cost a year | ₹46.2 lakh | ₹33.6 lakh | ₹25.2 lakh |
| Saved a year | – | ₹12.6 lakh | ₹21 lakh |
For comparison, Simply C2 Premium for about 60 users (50 technicians plus agents and managers) costs ₹3 lakh a year. At 20 technicians, the same maths takes you from 5 agents to 3, a saving of about ₹8.4 lakh a year against roughly ₹1.25 lakh in licences.
Assumptions: about 100 complaints a month per technician, including follow-ups; 2.5 calls per complaint; about 1,200 calls a month per agent; ₹35,000 a month per agent including salary, seat, IVR and telephony. Agents are rounded up. This is a worked example, not a guarantee. Your numbers will differ, and we’re happy to run them with you.
Keep a full-functional call centre during the day, and let Simply C2 run the lean-hours at night. Complaints logged on the app or WhatsApp after hours are acknowledged instantly and assigned by territory, and they’re waiting in the queue in the morning.
Your customers get a response at 2am. You don’t pay for a night shift to give it. See automated customer messaging.

Your customers never pay for the Simply C2 complaints app, and they can log complaints on WhatsApp on every plan. Invite them by email or WhatsApp, or announce it on your website.
The Starter plan is free for up to 10 users, and your customers can use the complaints app with it. That covers repair tickets, warranty and AMC tracking, the installed base, messaging and the mobile app.
Preventive maintenance, spare parts logistics, repair estimates, invoicing, two-way WhatsApp messaging and advanced reports are on Premium, at ₹5,000 per user per year. See license pricing.
Simply C2 is a single product. You set it up for the way your service works, without separate software for each.
Technicians travel to the customer’s site. Territories, scheduled maintenance and location tracking. See field service automation.
Equipment comes to you. Job routing by branch, estimates and turnaround time. See service centre automation.
Equipment from many makers, under one contract. See third-party maintenance software.
Across ~110,000 fuel dispensers. Petrol pump case study.
Across 27 states. Genset case study.
Across mixed OEMs and skills. Telecom tower case study.
Across ~10 service centres. Service centre case study.
A customer service platform with two sides: a service CRM and technician app for your team, and a free complaints app for your customers. Both see the same tickets, so complaints, updates, estimates and payments flow between them without phone calls.
No. The Simply C2 complaints app is free for customers, always.
Yes. The Starter plan is free for up to 10 users, and your customers can use the complaints app with it. Customers can log complaints on WhatsApp on the free plan too. Estimates, invoicing, two-way WhatsApp messaging, preventive maintenance and spares are on the Premium plan. See license pricing.
Yes, on every plan, including the free Starter plan. Two-way WhatsApp messaging, where your team and the customer chat and send updates on WhatsApp, is part of the Premium plan.
It depends on your volumes. In our worked example for 50 technicians, cutting the call load by 30% to 50% saves ₹12.6 lakh to ₹21 lakh a year in agent costs, against about ₹3 lakh a year in licences. We’re happy to run the numbers with yours.
Both. It’s one core CRM, configured for field service, service centres or third-party maintenance.
Start free, or talk to us about what it would save your call centre.