What is Simply C2

The customer service platform that puts your service desk on your customer’s phone

Most service software stops at your own team. Simply C2 connects your service CRM to a free app your customers already use to log complaints, follow progress, approve estimates and pay. Fewer phone calls come in, and nothing gets lost.

  • Customers Log Complaints on the App or WhatsApp, Any Hour
  • Status Updates Go Out Automatically, No Chaser Calls
  • Estimates Approved and Paid in the App
  • Free for Your Customers, Always
Simply C2 customer service platform: the customer's free app for logging complaints, tracking, chat, estimate approval and payment, connected to the service team's CRM and technician app

Two apps, one conversation

Your team works in the Simply C2 CRM and technician app. Your customers use the free Simply C2 complaints app. Both sides see the same ticket, so nobody has to phone to find out what’s going on.

For your customer: the complaints app

  • Log a Complaint in One Tap, or on WhatsApp
  • See Every Update as It Happens
  • Chat With the Technician, Share Photos
  • Approve Estimates and Pay
  • Keep a List of Their Equipment, With Service History

For your team: the service CRM

  • Every Complaint Becomes a Ticket, Automatically
  • Assigned by Territory to the Right Technician
  • Technicians Work From the Mobile App
  • Estimates, Invoices and Spares in One Place
  • Reports on Every Ticket, Technician and Customer
How a complaint flows

From “it’s broken” to “it’s fixed”, without a single chaser call

The customer is kept informed at every step, so they don’t need to call and ask.

About the complaints app
  1. The customer logs it.

    On the app or on WhatsApp, at any hour, with photos. An acknowledgement goes back instantly.

  2. It lands in your CRM as a ticket.

    Assigned to the technician who covers that territory, with the equipment’s history attached.

  3. The customer sees each step.

    Assigned, on the way, work started: updates go out automatically, and the customer can chat with the technician.

  4. Estimate approved, job closed.

    An itemised estimate for anything outside warranty is approved in the app, the work is done, and the invoice and payment close the ticket.

Why one complaint becomes 2.5 calls in a voice-only call centre, and how Simply C2 replaces the chaser calls with automatic updates on the app and WhatsApp
The call centre problem

Most calls to your service desk aren’t new complaints

In a typical after-sales operation, each complaint generates about 2.5 phone calls: one to log it, and about one and a half to chase it. “When is the technician coming?” “Is it fixed?” “What do I owe?”

Those chaser calls exist only because the customer can’t see what’s happening. Once status updates reach the customer’s phone on their own, most of them stop, and so does the need for agents to answer them.

What that means for your call centre budget

A worked example for a service operation with 50 field technicians, such as a regional white goods distributor or a solar pump supplier covering two or three states. If Simply C2 takes 30% to 50% of the call load off your agents:

50 techniciansVoice-only call centreWith Simply C2: 30% fewer callsWith Simply C2: 50% fewer calls
Complaints a month5,0005,0005,000
Calls a month (×2.5)12,5008,7506,250
Agents needed1186
Call centre cost a month₹3,85,000₹2,80,000₹2,10,000
Call centre cost a year₹46.2 lakh₹33.6 lakh₹25.2 lakh
Saved a year–₹12.6 lakh₹21 lakh

For comparison, Simply C2 Premium for about 60 users (50 technicians plus agents and managers) costs ₹3 lakh a year. At 20 technicians, the same maths takes you from 5 agents to 3, a saving of about ₹8.4 lakh a year against roughly ₹1.25 lakh in licences.

Assumptions: about 100 complaints a month per technician, including follow-ups; 2.5 calls per complaint; about 1,200 calls a month per agent; ₹35,000 a month per agent including salary, seat, IVR and telephony. Agents are rounded up. This is a worked example, not a guarantee. Your numbers will differ, and we’re happy to run them with you.

After hours

You don’t need agents awake at night

Keep a full-functional call centre during the day, and let Simply C2 run the lean-hours at night. Complaints logged on the app or WhatsApp after hours are acknowledged instantly and assigned by territory, and they’re waiting in the queue in the morning.

Your customers get a response at 2am. You don’t pay for a night shift to give it. See automated customer messaging.

Lean call centre after hours: agents handle daytime calls that need a person, while Simply C2 logs, acknowledges and assigns complaints overnight

Start free, and give your customers the app from day one

Free for your customers, always

Your customers never pay for the Simply C2 complaints app, and they can log complaints on WhatsApp on every plan. Invite them by email or WhatsApp, or announce it on your website.

Free for small teams

The Starter plan is free for up to 10 users, and your customers can use the complaints app with it. That covers repair tickets, warranty and AMC tracking, the installed base, messaging and the mobile app.

Premium when you need more

Preventive maintenance, spare parts logistics, repair estimates, invoicing, two-way WhatsApp messaging and advanced reports are on Premium, at ₹5,000 per user per year. See license pricing.

One core CRM, configured for how you deliver service

Simply C2 is a single product. You set it up for the way your service works, without separate software for each.

Field service

Technicians travel to the customer’s site. Territories, scheduled maintenance and location tracking. See field service automation.

Service centres

Equipment comes to you. Job routing by branch, estimates and turnaround time. See service centre automation.

Third-party maintenance

Equipment from many makers, under one contract. See third-party maintenance software.

Proven at scale, set up for teams of 20 to 50

~3,000 tickets a day

Across ~110,000 fuel dispensers. Petrol pump case study.

35,000 gensets

Across 27 states. Genset case study.

~12,000 tower assets

Across mixed OEMs and skills. Telecom tower case study.

+30% invoices

Across ~10 service centres. Service centre case study.

Simply C2 · Customer to Companies

The Simply C2 Platform
For Customer Service

YouYour customer
1

Your own web based Simply C2 CRM

  • Every complaint becomes a ticket
  • Assignment, SLAs and reports
  • Estimates, invoices and spares
2

Simply C2 customer portal

  • Customers log and track on the web
  • Chat with your team
  • Approve estimates
3

Simply C2 mobile app for your technician

  • Assigned jobs and directions
  • Chat and photos with the customer
  • Raise estimates, log spares
4

Simply C2 mobile app for your customer

  • Log a complaint, any hour
  • Automatic status updates
  • Approve the estimate and pay

For your customers

The Simply C2 complaints app. Free, always.

Get it on Google Play

For your technicians

The Simply C2 CRM app, for your service team.

Get it on Google Play

FAQ

What is Simply C2?

A customer service platform with two sides: a service CRM and technician app for your team, and a free complaints app for your customers. Both see the same tickets, so complaints, updates, estimates and payments flow between them without phone calls.

Do my customers have to pay for the app?

No. The Simply C2 complaints app is free for customers, always.

Can small teams use it for free?

Yes. The Starter plan is free for up to 10 users, and your customers can use the complaints app with it. Customers can log complaints on WhatsApp on the free plan too. Estimates, invoicing, two-way WhatsApp messaging, preventive maintenance and spares are on the Premium plan. See license pricing.

Can customers log complaints on WhatsApp?

Yes, on every plan, including the free Starter plan. Two-way WhatsApp messaging, where your team and the customer chat and send updates on WhatsApp, is part of the Premium plan.

How much can it save on a call centre?

It depends on your volumes. In our worked example for 50 technicians, cutting the call load by 30% to 50% saves ₹12.6 lakh to ₹21 lakh a year in agent costs, against about ₹3 lakh a year in licences. We’re happy to run the numbers with yours.

Is it field service software or service centre software?

Both. It’s one core CRM, configured for field service, service centres or third-party maintenance.

Put your service desk on your customers’ phones.

Start free, or talk to us about what it would save your call centre.