boAt · India

boAt customer care and complaint escalation, India

boAt customer care

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  1. ComplainLog it once, in the app.
  2. EscalateThe app tells you when and where to escalate next.
  3. ResolveTrack it until it is closed.
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Also in the app

  • History of all your complaints
  • Warranty Vault

How to escalate a complaint with boAt

If the first response isn’t good enough, here’s the path to a resolution.

boAt (Imagine Marketing Limited) is a consumer electronics brand offering audio products and accessories. For customer support, you can contact their customer care via phone or email. If your issue remains unresolved, you can escalate to their grievance officer. For unresolved complaints, you may approach the National Consumer Helpline or file a complaint with the Consumer Commission under the Consumer Protection Act, 2019.

  1. Contact boAt Customer Care

    Reach out to boAt's customer support team via phone, email, or WhatsApp for order-related issues, product complaints, or warranty claims.

    Customer Support Phone
    022-6918-1920 Available for customer support; also mentioned for order-related escalations.
    WhatsApp Support
    96677 00177 For WhatsApp support.
    Customer Care Email
    info@imaginemarketingindia.com For general customer care inquiries.
    Support Portal
    https://support.boat-lifestyle.com/ Find service centres, track orders, and warranty tickets.
    • Have your order ID and product details ready when contacting support.
    • You can also use the support portal to track your existing tickets.

  2. Escalate to Grievance Officer

    If your issue is not resolved by customer care, escalate to boAt's Grievance Officer for further assistance.

    Grievance Officer Email
    grievance.officer@imaginemarketingindia.com For escalating unresolved complaints.
    Grievance Officer Phone
    022-6918-1920 Same as customer support number; may be used for escalation.
    • Provide a clear summary of your issue, previous correspondence, and any ticket numbers.
    • Allow a reasonable time for the grievance officer to respond before escalating further.
    We can draft this escalation for you →

  3. Approach National Consumer Helpline or Consumer Commission

    If boAt fails to resolve your complaint, you can escalate to the National Consumer Helpline or file a formal complaint with the Consumer Commission under the Consumer Protection Act, 2019.

    National Consumer Helpline Phone
    1915 Toll-free number; also 1800 11 4000. Available daily except national holidays, 08:00 AM – 08:00 PM.
    National Consumer Helpline Email
    nch-ca@gov.in Email for registering grievances.
    National Consumer Helpline Website
    https://consumerhelpline.gov.in Online portal for filing complaints.
    • You can file a complaint online through the National Consumer Helpline portal.
    • For formal legal action, you may approach the District/State/National Consumer Commission under the Consumer Protection Act, 2019.
    • Keep all documentation (invoices, emails, chat logs) ready for your complaint.

Tips for a stronger escalation

  • Always keep a record of your complaint reference number and communication with customer care.
  • Escalate in writing (email) so you have a paper trail.
  • Be clear and concise about the issue and the resolution you seek.
  • Give the company a reasonable timeframe to respond before escalating.
  • If you paid by credit card, you may also consider a chargeback as a last resort.
  • For product safety issues, you can also report to the relevant regulator (e.g., BIS for electronics).

Stop chasing emails

Log the complaint once in the Simply C2 app and keep every escalation step, date and reply in one place.

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