Amul · India

Amul customer care and complaint escalation, India

Amul customer care

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How to escalate a complaint with Amul

If the first response isn’t good enough, here’s the path to a resolution.

Amul is an Indian dairy cooperative with a structured customer care system. For product or order issues, start with the toll-free helpline or email, then escalate to the grievance officer, and finally to the National Consumer Helpline if unresolved.

  1. Contact Amul Customer Care

    Reach out to Amul's primary customer support via their toll-free number or email for product or order-related issues.

    Toll-Free Support
    1800-258-3333 Available for customer support and complaints.
    Email (eStore)
    estore@amul.coop For online store orders and queries.
    Email (Customer Care)
    customercare@amul.coop General customer care email.
    Phone (Anand)
    +91 2692 258 506 Corporate office contact.
    Complaint Portal
    https://customercare.amul.in/ Official portal to submit and track complaints.
    • Keep your product batch number, purchase receipt, and order ID ready when contacting support.
    • If the issue is about an online order, use estore@amul.coop; for general product issues, use customercare@amul.coop.

  2. Escalate to Grievance/Nodal Officer

    If the first line of support does not resolve your issue, escalate to Amul's grievance redressal team or corporate office.

    Corporate Email
    gcmmf@amul.coop For escalation to GCMMF corporate office.
    Corporate Phone
    +91 2692 258 507 Alternate corporate contact.
    Amul Dairy Contact
    02692-256 224 Amul Dairy direct line.
    Amul Dairy Email
    amuldairy@amuldairy.com For dairy-specific issues.
    • Mention your previous complaint reference number and request escalation to a grievance officer.
    • If you used the online portal, use the 'Track Complaint' feature to follow up.

  3. External Consumer Forum (National Consumer Helpline)

    If Amul does not resolve your complaint, approach India's consumer protection authorities.

    National Consumer Helpline
    1915 Toll-free helpline for consumer grievances.
    NCH WhatsApp
    8800001915 WhatsApp support for consumer complaints.
    NCH Website
    https://consumerhelpline.gov.in File complaint online.
    • You can also file a complaint with the Consumer Commission under the Consumer Protection Act, 2019 for higher-value claims.
    • For dairy products, you may also contact the Food Safety and Standards Authority of India (FSSAI) if it's a safety issue.

Tips for a stronger escalation

  • Always keep records of your purchase, including receipts, batch numbers, and any communication with customer care.
  • Use the official complaint portal to create a paper trail and get a complaint reference number.
  • Be polite but persistent; escalate to a supervisor or grievance officer if the first response is unsatisfactory.
  • If the issue involves health or safety, report it to FSSAI immediately.
  • For online orders, check the refund policy on the Amul eStore website before contacting support.
  • If you do not get a resolution within a reasonable time, file a complaint with the National Consumer Helpline.

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