If the first response isn’t good enough, here’s the path to a resolution.
Initiative Water is a water purifier brand with a contact page listing phone numbers for customer queries. The company claims to resolve queries within 48 hours or 2 business days. For unresolved issues, escalate through their customer care, then to a grievance officer if available, and finally to India's consumer protection channels.
Contact Initiative Water Customer Care
Reach out to Initiative Water's customer care via the phone numbers provided on their contact page. They claim to resolve queries within 48 hours or 2 business days.
Customer Care Phone 1
+91-98848-08952
Listed on the contact page as the primary contact number.
Customer Care Phone 2
95455-58395
Additional number provided on the contact page.
Customer Care Phone 3
95989-62605
Additional number provided on the contact page.
Keep a record of your complaint reference number, date, and the representative's name.
If your issue is not resolved within 48 hours, proceed to the next escalation step.
Escalate to a Grievance or Nodal Officer
If customer care does not resolve your issue, look for a grievance officer or nodal officer contact on Initiative Water's website. If no specific contact is available, request escalation through their official email or social media.
Check the Initiative Water website for a 'Grievance Officer' or 'Nodal Officer' section. If not found, use the contact form or email provided on their site to formally escalate.
Clearly state that you are escalating an unresolved complaint and provide all previous communication details.
Allow a reasonable time (e.g., 7 days) for a response before moving to the next step.
Approach the National Consumer Helpline or Consumer Commission
If the company fails to resolve your complaint, file a grievance with the National Consumer Helpline (NCH) or approach the Consumer Commission under the Consumer Protection Act, 2019.
Before approaching NCH, ensure you have a written complaint and proof of purchase.
If the issue involves a high-value claim, you may file a case with the District/State/National Consumer Disputes Redressal Commission depending on the amount.
For water purifier quality issues, you may also contact the Bureau of Indian Standards (BIS) if the product is ISI-marked.
Tips for a stronger escalation
Always keep a written record of all communications, including dates, names, and reference numbers.
Clearly state your desired resolution (repair, replacement, refund) when filing a complaint.
Use email or written communication for formal complaints to have a paper trail.
If the company has a social media presence, consider posting a polite but firm public complaint to expedite resolution.
Check if the product is under warranty and have your invoice ready.
Escalate to the National Consumer Helpline only after giving the company a reasonable chance to resolve the issue.
Stop chasing emails
Log the complaint once in the Simply C2 app and keep every escalation step, date and reply in one place.
