Simply C2 and us

Who we are and why Simply C2

Anwesha Customer Relations Marketing Pvt Ltd (Anwesha CRM)

Anwesha CRM is a software products firm that makes software products on web and mobile platform. We are headquartered in New Delhi. Anwesha CRM has a flagship product – Saleswah CRM and other supporting products, including but not limited to Simply C2. Anwesha CRM’s products help its customers run sales and customer service operations in India and abroad.

Saleswah CRM

Saleswah CRM helps run sales and post-sales customer support functions and teams for enterprise customers in many geographies around the world. Saleswah can be accessed on web as well as through its mobile app- available on the Android platform.

What is Simply C2

Simply C2 is a web and mobile based platform for post sales customer support automation. It is not, unlike Saleswah, used for sales teams.

Simply C2 is more focused on customers who need faster set-up, want a more self-service mode and focused on serving a global and/ or multi-lingual customer base. It is also easier on the pocket.

When you should consider Saleswah CRM

Saleswah CRM and Simply C2 have similar functionality in the customer service domain. You should consider going for Saleswah CRM if you need

  • Sales management features
  • Want to run Sales and Service on the same platform
  • Want to have a lot of hand-holding in setting up and you anticipate recurring needs of support- in customizing etc.

Where Simply C2 will help

If you are only going to use a CRM for post-sales support, then consider Simply C2. It has a more modern UI, geared for self-service, less expensive per user license. Simply C2 also helps you save costs by eliminating the need for a call center for logging complaints.

Simply C2 also has a very generous free-tier of upto 30 licenses for customers who want to use only the basic features. This is a boon for start-ups and small enterprises. It is also great for you to test out the software with a large enough team internally before deciding to upgrade.

Our history of innovation

  • Established 2010
  • Introduced Salesgenie++- a sales CRM
  • Salesgenie++ rechristened Saleswah CRM in 2011
  • Introduced service CRM on the platform – 2016
  • Simply C2 app – as a companion app to Saleswah CRM service- 2022
  • Simply C2 as a standalone product – 2024